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详解“威幂恋”:公开恋情杨幂获利多

楼主:情感号2011 时间:2012-01-11 11:24:11 点击:2325 回复:32
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  明星情侣组合诞生图
  
  杨幂与刘恺威恋情自1月8日首次公布以来,两人的新闻成为近两天媒体关注的焦点。与以往明星主动坦诚恋情相比,隠恋半年的两人此举略显突然,虽然两人都极力驳斥“炒作说”,但作为2012“开年第一恋”,恰逢杨幂新专辑、新电影的密集宣传期,还有消息称两人将携手共赴春晚舞台。如此的“过于巧合”不由让人产生联想。为此,凤凰网娱乐记者独家连线知名娱评人宋子文、田金双,深入分析这对新晋“情侣组合”背后可能的“操作”思路。
  
  “隠不隠,不是两个人说了能算”
  
  “隐恋与否,不是他俩双方决定好了就能算数的。”知名影娱评人宋子文表示,艺人的婚姻、包括生活上的规划,没有公司的允许是不能随便公开和操作的。一定是公司默许的,“面对恋情公开后的诸多问题,以及今后的新发展,他们一定也都想好了抽身之数。”
  
  另外,每发一条与艺人婚恋有关的新闻,需要两方公司一起点头同意才能通过,中间涉及到好几方的利益关系。好在杨幂与刘恺威同属于一家公司,避免了这些利益的牵扯,有利于他们恋情的公开。
  
  “只是谈情说爱,又不是谈婚论嫁”
  
  娱评人田金双分析,之所以越来越多的明星愿意将自己的恋情高调曝光,主要原因来自于大众愿意看,投资方有利可图,明星也愿意让自己得到充分的曝光,三方合力促成了“恋情营销”,而明星遮遮掩掩的态度,又能刺激大众的好奇心,深度挖掘或者八卦调侃造成的集体簇拥,能让事件推成热点,从热点变成话题。“只谈情说爱,永远不谈婚论嫁。”这样的新闻轻松又无关痛痒,既引起了大众的关注,又能最小化的避免负面新闻。
  
  “现在公开,对杨幂最有好处”
  
  宋子文表示,去年杨幂因《孤岛惊魂》而身家倍涨。但《孤岛》只是一个现象,她因此涨上去的身价,要有直接有续的体现,但杨幂在《孤岛惊魂》后,就没有第二部影视作品接棒。不像文章,《白蛇》过后还有《失恋33天》,两部电影打出一套“组合拳”,无论是广告价值,还是片酬,在短期之内真正实现了自己价值的飞跃。
  
  田金双分析,去年杨幂接拍大电影,进行了一次突破,今年需要再一次的突破。通过这样的机会,她能实现一次突围前的预热,以争取到更高的位置。而杨幂的公众形象一直都是“小女人、小文艺、小清新”路线,恋爱后的她,这样的形象会得到更好的深化,“现在公开恋情,对杨幂最有好处”。
  
楼主情感号2011 时间:2012-01-11 11:30:00
  
  隐藏恋情才能让感情健康
  
  在媒体拍到刘恺威夜宿杨幂住所前,杨幂就已经和刘恺威交往了半年之久。宋子文认为,在娱乐圈,隐藏感情反而是健康的,“这样一个信息爆炸的年代,过早暴露在众目睽睽之下,两人的感情是受到万千围观者的关注,走一步就满城风雨。”比如孙俪和邓超,他们已经是夫妻,经历过大风大浪后才尘埃落定的。之前他们在曝光恋情的那段时间里,他们的感情也经受了很多次的考验最终才修的正果。
  
  娱乐圈诱惑太多,安全感太少,聚少离多的恋人们很难保证彼此关系的健康发展。宋子文透露:“我知道的有一对明星恋人,因为某方公司单方面发了一条拿恋情炒作的新闻,导致两方公司翻脸,吵了半年,两个谈了四五年的恋人,差点闹到分手。”
  
  娱乐圈爱重口味,不爱小清新
  
  据宋子文的观察,杨幂和刘恺威的恋情,并没有激起太激烈的讨论与话题,大家的反应还是比较平静与淡然。首先,这与他们本身的公众形象有很大的关系。另外,还和当下娱乐圈的大环境有关。
  
  当下的娱乐圈,流行的是重口味娱乐。只有爆乳、艳照、离婚这样的新闻才能吸引大家跟进和长期关注。但类似于谈恋爱这样的“小清新”新闻,除非是一线艺人,不然也只能算是一次中小型的新闻事件,为媒体的版面增添几抹亮色,并不代表大众愿意深度挖掘和持续关注。“除非是内容有所反转,比如男友是公司老板、富二代,大家才会有兴趣,去挖掘他们的身家、背景,他们觉得有料可挖。大家都在关注潜规则、傍大款、小三,小清新是杀不出一条血路的。”
  
  情侣组合,男女搭配“更多料”
  
  在偶像组合、姐妹组合、亲子组合之后,近两年,娱乐圈的“情侣组合”呈爆发型增长趋势,告别过去单身明星价值高的“旧时代”商业思路,瞄准商机的艺人们纷纷发现“新大陆”——娱乐圈单身汉太多,除非你本人够红,或者够有料,能抖料,否则通告要抢、代言要拼。情侣比单身值钱,两人之间的“情事”可以是抖不完的包袱,两人合演的作品可以是公开的秀恩爱,两人平日的散步吃饭也能“偷拍”成新闻填补一下报道版面,更重要的是,那些针对于情侣看的杂志、电视,用的商品,也都可以拿来谈合作。于是,越来越多的二三线明星们,纷纷嫁了恋了。
  
楼主情感号2011 时间:2012-01-11 11:32:00
  揭发图证!
作者 :玫蓝一缕 时间:2012-01-11 11:37:00
  希望幸福哇!!貌似两个人两人相差10多岁吧!!路还是很长滴!!不知道会不会闪婚哇!!还是有料滴!
作者 :zenme8771 时间:2012-08-31 00:31:00
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作者 :于某某 时间:2013-12-26 03:43:00
  这个方面的话题的 都讨论一下
作者 :提拉米苏坊 时间:2013-12-26 03:46:00
  顶啊顶啊,好贴不顶是一种罪过
作者 :文强870218 时间:2013-12-26 03:46:00
  看帖子的都发表一下看法
作者 :贡悬地 时间:2013-12-26 03:49:00
  的确好帖子,推荐加精华
作者 :孟野地 时间:2013-12-26 03:49:00
  呵呵,好帖一定要顶,支持
作者 :一二不成双 时间:2014-07-08 07:36:00
  说啥呢
  
作者 :Cxw不忘初心_912 时间:2014-07-11 02:34:00
  希望幸福。
  
作者 :Yutubabe 时间:2014-07-18 04:22:00
  抱歉,如有打扰 请您谅解. FUNyutu SHOP 售EXO,李民浩等众多明星周边,韩国各式饰品,小物等,价格亲民喲 现活动期间,全场商品任意两件起包邮喔! 微信: 13620905558
  
作者 :暖色调86 时间:2014-07-28 11:03:00
  微信号kl8627,包,鞋子,饰品各等级奢侈品,名品,进口原,欢迎懂货,识货的亲们
  
作者 :renzaiyu 时间:2014-07-30 16:11:00
  打扰一下谢谢了楼主
  

  
作者 :feiyunpiaoguo 时间:2014-09-17 11:16:00
  杨幂的心很大,她一定是个很好的女孩子
  
作者 :u_96418357 时间:2014-11-17 11:21:00
  不错不错
  
作者 :abby2018 时间:2014-11-19 18:20:00
  他们两人还是很配的
  
作者 :随性夏旋 时间:2014-12-28 19:24:00
  已删除
  

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